Spring/Summer 2018
PAST MEETS FUTURE
BOOST YOU WEAR LVL 1
BYW or “Boost You Wear” was born from the clash of collective adidas memories of the 90’s with the latest of the brand’s technology. As part of the adidas Originals design team, my role was to design footwear that would capture the spirit of the “Feet You Wear” shoes of the 90s, but bring them into the future with BOOST technology into a silhouette that would stand out in our customers'' closets.
PAST EMPOWERS FUTURE
Our goal with this project was to push the boundaries of boost form and function. Inspired by a radical 90s attitude and brand DNA from the adi Feet You Wear line,
EXPLORE
Drifting between rough sketches and prototyping, collaborating with development teams to understand technical aspects of boost.
As I received samples I quickly sketched ideas for how to adjust proportions and push the design forward.
new comfort
The goal with decoupling boost and was to give customers a new, exciting sensation that they have not gotten before under foot.
PROTOTYPING
PROCESS CONCLUSIONS
I had never worked at such a fast pace as this was my first factory trip. Each day was a set of quick decisions. By the last day of our 10 day trip, I realized how much effort and collaboration it took to make a product, from factory workers, engineers, and designers. I also was intrigued at the manufacturing process and technical problems that were challenging and interesting to solve.
PHOTOSHOOTS & COLLABORATIONS
image via adidas
image via adidas
Eric Emanuel collaboration
image via Eric Emanuel
Bristol collaboration
image via Bristol