Spring/Summer 2019
The Real Deal.
BOOST YOU WEAR PW
Originally briefed as BYW LVL 3, the initial goal of this project was to explore technologies that could work with BOOST and unlock new comfort and color combinations. What we ended up with was a result of experimentation and collaboration and later became one of Pharrell Williams’ first explorations in adidas basketball.
DIRECTION 1
I began this design in the makers lab, with some fabric, pins, and tearing apart a pair of Real Deals that I got off Ebay. Based on this mockup, I began to sketch and incorporate the iconic Real Deal stripes, but into a new context with a Prime Knit upper.
DIRECTION 2
Lacing option for more adjustability
PAST EMPOWERS FUTURE
Archive reference: Real Deal.
PROCESS
Making by hand, then in 3D.
COLLABORATION
with VP/Director Nic Galway to combine the PrimeKnit upper with the BYW LVL 1 tooling, leading to the BYW PW . This shoe was finished off by the adidas Statement team and presented at the adidas 747 Warehouse during All Star Weekend 2018.
COMBINATIONS
Considering different technology combinations that would have functional/comfort implications.
PHOTOSHOOTS & COLLABORATIONS
image via adidas
Snoop Dogg playing in the BYW PW at the adidas 747 event in LA during All Star Weekend
image via adidas
image via Sole Collector