SS 2024

SUPER_NATURAL SPEED

HYPERION ELITE LD

Working closely with Olympic athlete Josh Kerr, among other Brooks Beasts, we set out to create a world class long distance spike that could reival the best in the world.

ATHLETE INSIGHT

 

INSPIRATION

The Olympic medal is such an iconic motif used for design inspiration, but I wondered what could be a unique pov on Olympic iconography.

The Tokyo Olympics highlighted an often overlooked element of Olympic iconography-the Olympic bouquet.

2020 Beijing Olympics also highlighted a unique story through their knitted bouquet.

This tradition dated back to earliest Olympics and the iconography which predated medals—the Olympic wreath.

EXPLORE

With our focus on fluid speed, lightweight, and comfort, I began to iterate using sketching, 3D tools, and hands on prototyping.

 

double asymmetrical design

Refining…

Refining plate structure based on material properties, desired performance benefits, and manufacturing methods.

prototyping & iterating

final product

Josh Kerr wins USATF World Outdoor Championship 2023

double asymmetrical execution