EXPLORE

I decided to focus on a visual of radiating lines that spoke to Derrick’s tattoo artwork, but would also have functionality and create lockdown and stability.

PIVOTING

A change in the brief to reduce retail price caused me to pivot from a fully engineered upper and new TPU plate to instead look to figure out a functional lockdown system while keeping the overall feeling and visual of the existing design.

MAKING

I made some mockups of the pattern and lacing/support structures to quickly figure out potential issues.

ELEGANT SYMMETRY

While attending the “PHEROMONE” exhibit at OMSI, I was inspired by the elegant symmetries found in nature and incorporated this into the top down view of my design.

SINGULAR VISUAL

In order to create a singular visual, I wanted to take the pattern of radiating lines and turn them into support structures as well as using them to cut into the silhouette and create a more dynamic collar.

By dispersing pressure across a skeletal-like TPU structure instead of one solid shank plate, I sought to lighten up the shoe, and provide a more flexible support system.

SIMPLIFYING AND REFINING

PROCESS

PAST, PRESENT, FUTURE

Lined up the past, present, and future chapters of the ROSE franchise as a gut check, to make sure the product was moving forward while keeping some familiar DNA.

PUSHING THE IDEA

While the team felt the design was in a good place, we wanted to push the idea further so I went back to the original visual inspiration. My goal was to unify the composition of the shoe into a single thought.